Just because you’re devoting your time to raising your kids doesn’t mean you don’t want to discover your entrepreneurial bliss. In Mom, Incorporated, learn how to start your own business, whether it’s offering a service or a unique product. Renowned entrepreneurs Aliza Sherman and Danielle Smith give you the inside skinny on writing a realistic business plan, finding the financing you’ll need, promoting your brand, structuring your business to give you time with your kids, and caring for your clients and customers so your start-up succeeds over the long haul. This hands-on guide reveals how to take your dream of running a business and turn it into a viable, fulfilling reality.
About the Authors
Aliza Sherman is a successful serial entrepreneur with over 20 years’ experience starting and running companies, particularly on the Internet. She founded the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Newsweek named her one of the “50 People Who Matter Most on the Internet.” She lives in Tok, Alaska.
Danielle Smith is a former award-winning television anchor and reporter turned blogger, vlogger, video correspondent, and public speaker. She is the founder and primary author of ExtraordinaryMommy.com, as well as the host and producer of Bliss TV. She lives in St. Louis, Missouri.
Aliza Sherman has been featured in USA Today, US News & World Report, People, Time, and she has also been on CNN, CNBC and:
• Forbes.com’s “Top 20 Women for Entrepreneurs to Follow,”
• Twitter Grader’s “100 Most Powerful Women on Twitter,”
• Babble.com’s “Top 50 Moms on Twitter.”
Aliza is the author of eight books, including PowerTools for Women in Business, The Everything
Blogging Book, StreetWise ECommerce, and The Complete Idiot’s Guide to Crowdsourcing.
Danielle Smith has been featured in USA Today and was on a number of radio and television shows, including NPR, MomTalkRadio, The MommyMentor, The CBS Early Show, CNN Headline News, Fox News, as well as local affiliates. Danielle was also a correspondent for Procter & Gamble’s “Thank You, Mom Campaign” at the 2010 Vancouver Winter Olympics.